Privacy Policy
Last updated: October 19, 2025
1. Introduction
Welcome to The Smartest Email. This Privacy Policy explains how Happenings Group A/S ("we", "us", "our") collects, uses, discloses, and protects your personal information when you use our email management service.
We are committed to protecting your privacy and handling your data in an open and transparent manner. This policy describes our privacy practices in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.
Data Controller:
Happenings Group A/S
CVR: 40979956
Klostergade 56B, ST., 8000 Aarhus C, Denmark
Email: privacy@happenings.dk
2. Information We Collect
We collect the following types of information:
2.1 Account Information
- Google account email address
- Name and profile picture (from your Google account)
- OAuth tokens (encrypted) for Gmail API access
2.2 Email Data
- Email metadata (sender, recipient, subject, date, labels)
- Email content (body text and HTML)
- Email attachments metadata (filename, size, type)
- Thread information and conversation structure
- Unsubscribe information from email headers
2.3 AI Analysis Data
- Email categories (personal, work, newsletter, etc.)
- Sentiment analysis results
- Priority scores and importance ratings
- Suggested actions and smart replies
- Tags and labels generated by AI
2.4 Usage Information
- Log data (IP address, browser type, device information)
- Actions taken within the Service (emails read, archived, deleted)
- Feature usage statistics
- Error reports and performance data
3. How We Use Your Information
We use your information for the following purposes:
3.1 Provide the Service
- Access and display your emails
- Perform AI-powered analysis and categorization
- Generate insights and analytics about your email patterns
- Provide one-click unsubscribe functionality
- Group related emails into threads
3.2 Improve the Service
- Train and improve our AI models (using aggregated, anonymized data only)
- Identify and fix technical issues
- Develop new features and enhancements
- Conduct research and analysis
3.3 Communicate with You
- Send service-related notifications
- Respond to your inquiries and support requests
- Notify you of important changes or updates
3.4 Legal Basis (GDPR)
- Performance of Contract: Processing necessary to provide the Service
- Legitimate Interests: Improving our Service, security, and fraud prevention
- Consent: Where you have explicitly consented (e.g., marketing emails)
- Legal Obligation: Compliance with applicable laws and regulations
4. Data Storage and Security
We implement industry-standard security measures to protect your data:
4.1 Encryption
- In Transit: All data transmitted between your device and our servers uses TLS/SSL encryption
- At Rest: All data stored in our databases is encrypted using AES-256-GCM
- OAuth Tokens: Gmail API tokens are encrypted with additional layers of security
4.2 Infrastructure Security
- Hosted on MongoDB Atlas with enterprise-grade security
- Deployed on Vercel's secure edge network
- Regular security audits and vulnerability assessments
- Automated backups and disaster recovery procedures
4.3 Access Controls
- Role-based access control for our team members
- Multi-factor authentication for administrative access
- Audit logs of all access to production systems
- Principle of least privilege for all system access
5. Data Sharing and Disclosure
We do not sell your personal data. We only share your data in the following limited circumstances:
5.1 Service Providers
We share data with trusted third-party service providers who help us operate the Service:
- MongoDB Atlas: Database hosting and storage
- Vercel: Application hosting and deployment
- Anthropic (Claude AI): AI-powered email analysis
- Google: Gmail API for email access
All service providers are bound by strict data processing agreements and cannot use your data for their own purposes.
5.2 Legal Requirements
We may disclose your information if required by law, court order, or government request, or to:
- Comply with legal obligations
- Protect our rights, property, or safety
- Prevent fraud or illegal activities
- Protect the rights and safety of our users
5.3 Business Transfers
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before your information becomes subject to a different privacy policy.
6. Your Rights
Under GDPR and other data protection laws, you have the following rights:
Right to Access
Request a copy of all personal data we hold about you.
Right to Rectification
Correct any inaccurate or incomplete personal data.
Right to Erasure ("Right to be Forgotten")
Request deletion of your personal data. Available through account settings or by contacting us.
Right to Restrict Processing
Limit how we use your data in certain circumstances.
Right to Data Portability
Receive your data in a structured, machine-readable format to transfer to another service.
Right to Object
Object to processing based on legitimate interests or for direct marketing.
Right to Withdraw Consent
Withdraw consent at any time where processing is based on consent.
To exercise any of these rights, please contact us at privacy@happenings.dk. We will respond within 30 days.
8. Third-Party Services
Our Service integrates with third-party services:
8.1 Google Gmail API
We access your Gmail account via OAuth 2.0 with your explicit permission. Review Google's privacy policy at policies.google.com/privacy
8.2 Claude AI (Anthropic)
Email content is processed by Claude AI for analysis. Anthropic does not store or train on your data. Review Anthropic's privacy policy at anthropic.com/privacy
We are not responsible for the privacy practices of third-party services. Please review their privacy policies.
9. Children's Privacy
The Service is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at privacy@happenings.dk. We will delete such information from our systems.
10. International Data Transfers
We are based in Denmark (EU), but our service providers may be located worldwide:
- MongoDB Atlas: Data stored in EU data centers
- Vercel: Edge network with global distribution
- Anthropic: AI processing may occur in the US
We ensure appropriate safeguards are in place for all data transfers, including Standard Contractual Clauses (SCCs) approved by the European Commission.
11. Data Retention
We retain your personal data only as long as necessary:
- Active Accounts: Data retained while your account is active
- Deleted Accounts: Data permanently deleted within 30 days of account deletion
- Legal Requirements: Some data may be retained longer if required by law
- Anonymized Data: Aggregated, anonymized analytics may be retained indefinitely
You can delete your account and all associated data at any time through the Service settings.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by:
- Posting a notice on our Service
- Sending you an email notification
- Updating the "Last updated" date at the top of this policy
Your continued use of the Service after changes become effective constitutes acceptance of the updated policy. Please review this policy periodically.
13. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Data Protection Officer
Happenings Group A/S
Klostergade 56B, ST.
8000 Aarhus C, Denmark
CVR: 40979956
Privacy Email: privacy@happenings.dk
General Support: support@happenings.dk
You also have the right to lodge a complaint with a supervisory authority, in particular in the EU member state of your residence, place of work, or place of alleged infringement.